One thing is for sure…
In a Post-Pandemic World, Streaming is here to stay!
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Consumer Confidence Is Strong
Three-quarters (72%) of respondents report they believe the economy will improve in the next 12 months. Overall holiday spending is expected to increase 5% year-over-year.
Consumers Spend More Time Streaming than Watching Traditional TV.
The average US shopper reported they now spend 78 minutes more per week streaming compared to traditional linear TV – a gap that has increased 5X year-over-year. The streaming decade is here to stay.
Millennials are Streaming and Spending More
Millennials, America’s largest generation with a combined spending power of more than $1.4 trillion annually, are leading the pack away from traditional TV to TV streaming. Nearly one-third of Millennials are cordless and unreachable via pay-TV ad campaigns,
TV Streaming Ads Drive Consumer Interactions
Nearly half (49%) of consumers said they have seen an ad on their TV streaming device that caused them to pause what they were watching and shop for the product online, a significant increase from 2020.
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Viewer Rates Increasing! 78% Cord Cutters Average Demographic 18-45
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