Meet 'J Balvintron': Hasbro to Roll Out J Balvin Transformer Figure

#ICYMI

***Press Release*** Courtesy Billboard

J Balvin Collaboration with Hasbro/ Hasbro

USA -(RYM)- The figure is Hasbro's first collaboration with a celeb and will retail exclusively on NTWRK

Last year, J Balvin launchd his own MacDonald’s Happy Meal and his own Balvin Air Jordan 1. Now, he’s getting his own Transformers figure, Billboard has learned.

On July 13, Hasbro will make available for pre-order the "J Balvintron," a 7-inch tall figure with two mini cassette accessories inspired by Balvin’s Energía and Vibras albums that transform into a condor and a tiger to create a mash-up J Balvintron 3-pack. The figure also wields a blaster, and incorporates Balvin’s signature rainbow colors and smiley face icon.

While Hasbro has previously partnered with brands like Marvel and Universal to create figures from their respective universes, the J Balvintron is the first figure created with a musical artist or actual living celebrity since Hasbro launched its collaborative program in 2019.

The figure, which will be available exclusively on the NTWRK platform as a limited edition, will retail for $69.99.

"I've loved Transformers since I was a kid so this was a dream come true," Balvin told Billboard.
"The J Balvintron Transformers that are coming out are a reflection of my dream toy. Ever since the proposal came to me I had this vision in mind."

The Transformer proposal came to Balvin via livestream shopping platform NTWRK, which is known for its exclusive, celebrity-partnership product drops, and which had a strong relationship with both Balvin and Hasbro.

"NTWRK approached J Balvin and Hasbro with the idea to collaborate with Transformers because Balvin is a huge fan of Transformers and we thought it would be an amazing fan experience and cultural moment -- For Balvin and Transformers fans," says president Moksha Fitzgibbons, who was previously Group Chief revenue officer for Billboard’s former parent company, Valence.