Get To Know Coke Studio As The Platform GOes Global
By Vanessa Khan
USA-(RYM)- A phenomenon that made a precedent for live stream performance, Coke Studio, is now premiering in the United States.
Lately across the United States, this label has been popping up more and more on the Coca-Cola Branded soft drinks. With many wondering what it could mean.
What is Coke Studio?
Coke Studio, is a music platform that originated in Pakistan in 2008. Since its launch the original YouTube channel has grown to have over 12.4M subscribers with their videos constantly reaching millions of views within the first few days of each new episode.
The brand has showcased Pakistani talent, and ignited multiple artists to international levels. What makes this platform different than other music video platforms is that the videos themselves are recorded LIVE. Back in 2020 Coca-Coca expanded for a short time, and did intimate concert sessions with artists around the world including: including Katy Perry, Anitta, DJ Khaled, Bebe Rexha, Miguel, the cast of Hamilton and Steve Aoki – over 60 consecutive days. (Coca-Cola 2020). However this expansion is going to keep the same precedent of the original coke studio.
Coke Studio is kicking off as part of the Real Magic™ Platform – [the new global brand philosophy that Coca-Cola first premiered back in 2021]. The “Real Magic” is about the new philosophy of bringing “Magic to Reality”
“Coke Studio is a direct extension of Coca-Cola’s Real Magic philosophy,” said Pratik Thakar, Head of Global Creative Strategy and Content, Coca-Cola. “It celebrates the unique ability of music to unite and uplift and provides a connection point for fans around the world to come together and enjoy a new experience.”
The first video to come to Global Coke studio was an homage to Queen titled “The Conductor” The track featured: Ari Lennox, Griff, Tesher, Mariah Angeliq, Tems, TRI.BE and Ekin Beril. The major collab worked together on the Queen Track: "A Kind Of Magic"
A short preview released recently shows that the brand is going to continue on its goal to reach a vast global audience showcased the next artists to be coming from Switzerland.
“Collaborating with these incredible artists and the Coca-Cola team on both the music and creative vision for this launch was magic,” said Richard Yaffa, EVP, Global Brands, Universal Music Group. “Our companies are aligned in our deep commitment to showcasing phenomenal talent, to partnering with artists from all over the globe and to supporting them in sharing their music while creating opportunities to expand their fanbase.”