From NY to LA: Masala Mixtape Heats Up With Surprise Pop-Up Show at The Virgil
An Incredible Celebration of Music and Culture Getting Ready For The Summer // Photo Vanessa Torres-Khan
Los Angeles, CA, March 21, 2024 – Calling all music lovers! The infectious energy of the Masala Mixtape festival, long a staple in New York City's celebration of South Asian music, has officially set its sights on the West Coast. Last night, Angelenos were treated to a delightful surprise – a pre-launch party event held at The Virgil, hinting at a full-fledged festival experience coming to LA this summer.
The event, orchestrated by the creative masterminds behind Masala Mixtape, Pankti Doshi and Ramya Baratam, was a vibrant tapestry woven from community, artistic expression, and incredible music. Festival-goers were given a sneak peek at what awaits them with live performances by a diverse line-up of rising South Asian artists.
Anusha Savi, Gayathri Krishnan, and Sakharii each captivated the audience with their unique styles, adding distinct flavors to the evening's musical "mixtape." DJ Minz kept the energy simmering throughout the night, curating a soundscape that perfectly complemented the live sets. Each artist performing recently released, or unreleased tracks to the audience for an intimate experience.
But this wasn't just a concert; it was a celebration. As And/Aur, a leading South Asian creative community in New York City known for fostering unique experiences, aptly describes it, the pop-up was all about "meeting like-minded creatives" and reveling in the rich tapestry of South Asian culture that thrives in Los Angeles.
For those unfamiliar with the infectious energy of Masala Mixtape, last year's NYC festival, headlined by the acclaimed artist Raja Kumari, showcased the very best of South Asian music. Eager to relive the magic? Check out a glimpse of the 2023 NYC festival here:
While details about the LA festival are still under wraps, one thing's for sure: Masala Mixtape is bringing a spicy infusion of energy to the West Coast. Get ready for a summer filled with pulsating music, a vibrant community, and the unmistakable spirit of Masala Mixtape!