Fanta and Beetlejuice Team Up for Spooktacular Movie Release!
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Los Angeles, California (August 24, 2024)- Get ready for a frightfully fun Halloween season as Fanta® announces a global partnership with the highly anticipated new movie, Beetlejuice Beetlejuice!
A Deliciously Spooky Collaboration
Fans can experience a taste of the afterlife with the exclusive limited-edition Fanta® Beetlejuice flavor. Featuring the iconic black and white striped design and the mischievous Beetlejuice himself on the packaging, this unique flavor is sure to be a hit.
But the fun doesn't stop there! The entire Fanta® range will receive a spooky makeover featuring your favorite Beetlejuice Beetlejuice characters. Look for Orange as Astrid (Jenna Ortega), Strawberry as Lydia Deetz (Winona Ryder), Pineapple as Delia Deetz (Catherine O'Hara), and more!
Unleash Exclusive Experiences
Each Fanta® Beetlejuice product boasts a QR code. Scan it to unlock a world of spooky experiences, including:
Exclusive access to the new movie, Beetlejuice Beetlejuice
Virtual and in-person immersive experiences (details to be announced soon!)
Summon What You Wanta This Halloween
This partnership goes beyond limited-edition flavors. Fanta® encourages you to "Summon What You Wanta" this Halloween with a range of consumer activations planned for September and October.
A Match Made in Movie Heaven
"We are thrilled to partner with Fanta® on this character's long-awaited return to the big screen," says Dana Nussbaum, Executive Vice President, Worldwide Marketing at Warner Bros. Pictures. "Fanta® has delivered a truly inventive spin on their product, perfectly pairing with Tim Burton's iconic creation."
Fanta® Beetlejuice Products Hit Shelves Worldwide
Starting August 12th, the Fanta® Beetlejuice range will be available in over 50 markets across the globe.
Get Your Fanta® Beetlejuice and Prepare to be Spooked!
Head over to https://www.fanta.com/ to learn more about this hauntingly delicious partnership and how to "Summon What You Wanta" this Halloween!
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Beetlejuice Beetlejuice hits theaters September 6th, 2024!
